Log-in Customer Center 고객만족도조사
  • Home
  • Menu
  • Location
  • News & Event
    About Us | Brand Story | Chef's Corner | Careers | P.F.Chang’s World Best Menu : Top10 | Global Brand P.F.Chang's | Hot Clip
      Brand Story  
    아시아 문화는 피에프창의 중요한 아이덴티티입니다. 매장에 머무시는 동안 훌륭한 식사 경험과 매력적인 아시아 문화를 즐겨보세요.

    미국 내의 210개 매장과 전 세계에 있는 40개의 모든 피에프창 매장에는 각각 고유의 벽화가 있습니다. 벽화는 모든 피에프창 레스토랑에서 찾을수 있는 전통적인 디자인 요소입니다. 전문가에 의해 전통적인 화법으로 직접 그려진 벽화는 중국과 아시아의 문화를 반영하는 장면을 묘사합니다. 이 벽화들은 아주 색감이 풍부하며 섬세하고, 때때로 이 이미지를 묘사하는 글귀가 함께 적혀 있기도 합니다.

    피에프창 레스토랑을 방문하시면 각 매장의 벽화이야기를 직원에게 물어보세요. 다양하고 신비로운 벽화의 이야기를 들으실 수 있습니다.

    1호점 ‘피에프창롯데월드몰점’의 벽화이야기
    한국피에프창 1호점인롯데월드몰 매장에는 두 개의 다른 이야기를 가진 벽화가 있습니다. Trees Mural과 Dragons Mural이 아름답게 전시되어 있으며, 각각 다음과 같은 이야기를 갖고 있습니다.

    The poem written on the Plum blossoms tree painting translates:
    Last year I saw a branch scented with a red fragrance;
    Faintly, I imagined red corollas with little makeup.
    Today, in the palace garden, such colors abound.
    Perhaps, without knowing it, I prayed to the god of spring.
    Quatrain on a Spring Garden by Emperor Li-TsungThe mural depicting 2 styles of plum and rocks with lichen affixed to their surfaces represents fortitude,rejuvenation and longevity.

    “if we read such paintings simply as decorative in overall character... we shall fail to understand them asrealms of nature functioning as echo, idealization and inspiration. Like great mountains and flowing rivers, birdsand flowers and trees and rocks evoke reflection and invite reverie. They calm the mind and take us beyondthe mundane dusty realm of existence”.

    All that being said, they were also painted as decorative pieces to cover the walls of palaces and were oftenpainted by artists without a specific commission because they knew they could sell them.
    There is a small white elephant hidden in this painting.

    The five dragons in the painting for Seoul Korea location are taken from a scroll titled ‘Nine Dragons’.
    I am going to describe them according to the color I have painted them (although in the original it is just a blackinkwash with no particular color).

    The Blue dragon…”Amidst the uncertainty and confusion of inundating waves and shifting clouds, this dragonhas just grasped the pearl of wisdom. With it’s wide open eyes and smiling face, this dragon appearsexuberant, as if it had just plucked the moon from the sky.” And and exalts in achieving lifes most difficult task? catching the pearl of wisdom Orange dragon…”Like the Greek demigod Prometheus, this dragon appears condemned by heaven, for it was“arrested” at a dark cliff crated by the magic power of the Thunder God. Grinding its teeth and stretching itsclaws, the dragon tears at the slippery cliff as if struggling to free itself.”

    White dragon…”was called the oldest in the painting. It is trying to educate its offspring above the clouds…andis depicted with missing teeth, a thin, white mane, and a sagacious expression”

    Green dragon…”is the ‘youngster’ receiving instruction from the white dragon.”

    Purplish red dragon whose head just appears is “once again going to ascend to the heavens”

    The varied expressions of the dragons, their movements and interplay with different elements of nature-cliffs,clouds, mists and waves-are manifestations of the Dao. The contrasting nature of the solid rock and cliff on theone hand, and the fluid ever changing waves and clouds on the other accord with the fundamental concept oflife as the interaction of 2 forces: Yin (the negative, receptive, or feminine principle) and Yang (the positive,creative, or masculine principle.)

    The dragons in the scroll may also be interoperated as one entity experiencing transformations in shape,emotion, age, and wisdom.

    페이스북 인스타그램 영문홈페이지 www.pfchangs.com 으로 바로가기
    이용약관 개인정보보호정책
    ⓒ 2010 P.F. Chang's China Bistro, Inc. All rights reserved.